Wappie New Year

bombastic start of the year

What’s in a name? Our own leading New Year’s Day party was our crowning glory. Wappie New Year was the first big NYE/NYD theme party in Amsterdam. Tickets were hard to come by, shows were nothing short of bombastic. The remarkable decors, the marvelously clad crowd, the mass hysteria, the flawless productions… Everything had to make sense when we counted down again on midnight, January 1st, one more time into the New Year.

Our role

Acts + Aftermovie + Audio & Video + Catering + Concept + Concept voorstel + Crew + Decoratie + Entertainment + Hostessen + Inrichting + Locatie + Openingsact + Productie + Project Management + Stage Design + Techniek

The result

What started in an old bar for 150 visitors in 2003, ended with a final edition in a sold out Heineken Music Hall. In ten years time, Wappie New Year acquired legendary status in the Dutch dance music scene. All attendees were dressed to the nines, partying like there was no tomorrow, and making WNY the figurehead of Amsterdam’s New Year’s events.

This was our own production, distinct in every inch of the event. We had 100% control over every part of the party. And even though WNY became an enormous event, the intimate atmosphere remained. The process of growing gave us unprecedented creative possibilities. With the executive power we developed in those years, we made each edition a staggering success.