What are the key steps in planning a product launch?

A successful product launch starts with one simple but crucial step: make sure the product is actually available on the launch date. Sounds logical huh, but it happens more often than you think that the timing is off. Once this is taken care of, focus on the target audience and determine the type of event that best tells the product’s story. Choose a venue and program that enhance the experience and make sure the timing of the launch is strategically aligned with the market.