What are the main goals of a client event?

A customer event is all about strengthening relationships with existing and potential customers. Whether it’s an exciting product launch, an important update or simply a moment to thank your customers for their loyalty, the goal remains the same: to make your customers feel appreciated. You don’t do this through a standard email, but by offering them something special, something they can really experience. At Dutch Standard, we create client events that leave a lasting impression, where clients go home at the end of the day with a smile and a sense of value. An experience they won’t soon forget!