Organizing a corporate festival? This is the starting point. Ready, set, gooooo

We have long known that hosting a corporate festival can be so much more than a traditional corporate party. It does something to the mindset and the behavior of the participants*, we even find it magical what happens during such a corporate event. Without exception. A festival is about discovering, meeting and (giving away) direction. We want your guests not to be there ‘because they have to’, but to want to be there to really experience and discover something. Let us amaze and enchant them, with a lasting memory as a result!

*We call guests participants for a reason, of course. They share in. They are actively involved and have the freedom to shape the program themselves. They discover, enjoy and learn and are thus anything but passive spectators. You can probably imagine the difference in involvement here.

The importance of discovery

When you choose to host a corporate festival, you give your participants the space to shape their own experience. They step into a world where they do not know in advance exactly what awaits them. This sense of adventure and discovery ensures that they are constantly encountering something new. They are surprised, inspired and stimulated to actively participate. This makes their experience richer and more memorable than a predetermined, linear program. Indeed, they feel more satisfied because they feel they have experienced valuable moments that they themselves created. They are in charge! It’s not a rocket science: Do you want people to be involved in the event? Then give them space and control over their own experience.

“Empower your people. Give everyone freedom and get loyalty and motivation in return.”

This is how we create curiosity

Curiosity drives any successful journey of discovery. Therefore, we ensure that “festival-goers” are constantly on the move and encouraged to explore side paths and engage in spontaneous interactions. We do this by:

1. Different stages and routes: We divide main programs with speakers or artists across several stages. This ensures that your guests have to move from one place to another, discovering new things along the way and remaining curious. And also that they make their own choices in this: what do I want to experience, what don’t I want to miss?
2. Unexpected activities: Along the route we place surprising elements. From secret cabaret performances to unexpected podcast studios; we create situations where participants encounter something new literally around the corner. It’s up to them whether or not to give in to their curiosity… Promise: it’s hard to resist!
3. Balance in program: We mix large and small program components. Large, popular sessions at the main venues (stages or halls), as well as intimate, smaller settings where participants can contribute and interact on their own.

Serendipity: the power of chance encounters

Serendipity is not only a wonderful word, it is also a key ingredient in our approach when we organize a corporate festival. It’s about those unexpected encounters and discoveries that make an event magical, even enchanting. We deliberately build in opportunities for your guests to find something they weren’t looking for, but that still makes them darn happy. Think of an inconspicuous little bar that becomes a meeting place, a hidden art exhibition or a surprising meet & greet with a leading speaker. These moments provide an extra dimension and make the event unforgettable.

A relaxed and playful atmosphere

A festival setting makes participants feel freer and more playful. They are more relaxed because they are in control. Adding an extensive and diverse fringe program contributes to this, making it feel less like work and more like fun. Whether it’s that tantalizing exhibit, cool video art or an unexpected act, these elements ensure that your guests have a really good time. And if your event feels less like work and more like fun, then we have done our job well. CHECK!

At Dutch Standard, we organize corporate festivals that not only entertain, but inspire and connect; with each other and with the company. Our experience and creativity allow us to organize events that are truly unique. Transform your next corporate event into an adventurous (multi-day) festival as well. With us at your side, it will be an experience to remember.