Cinema de Brauw

For this anniversary celebration, we set out to find a venue that reflected the company’s character and history. Our desire for a waterfront location that offered both indoor and outdoor options ultimately led us to Strand Zuid in Amsterdam.

For one evening, De Wester on the Westergas grounds was completely transformed into Cinema De Brauw. A vintage Hollywood atmosphere with warm lighting, red accents, and theatrical details set the stage for an evening filled with music, entertainment, and delicious food and drinks.

The guests also became part of the concept. Before the event, they received a dress code mood board along with an invitation to draw inspiration from their favorite movies and characters. From Harry Potter and Star Wars to superheroes: many guests went all out. During the evening, the most eye-catching outfits were showcased during the interactiveBest Dressed Award, where the audience determined the winner through applause.

The event took place on one of the hottest days of the year, when several major festivals were canceled due to the extreme temperatures. At De Wester, too, the heat threatened to have a major impact on the party. Working with the venue, we acted quickly and managed to arrange for additional air conditioning at the last minute. This kept the indoor temperature comfortable and allowed the event to proceed entirely as planned despite the heat.

Our role went beyond simply organizing the party. From the creative concept and venue selection to entertainment, catering, decor, and the program: we oversaw the big picture and consistently applied the theme to every aspect.

We also brought Cinema De Brauw to life in the lead-up to the event. With a poster campaign, personalized invitations, a dress code mood board, and a popcorn activation featuring themed hosts at the De Brauw office, we built anticipation for the anniversary party. In this way, we ensured that employees were immersed in the concept not just on the evening of the event, but well in advance.

Since we had already worked with De Brauw in 2024, there was a high level of mutual trust from the very beginning. Together with the in-house event team, we established the broad outlines, after which we were given a great deal of freedom to further develop the concept and make decisions independently. The direct communication and mutual trust fostered a pleasant collaboration that allowed us to adapt quickly and incorporate all of De Brauw’s requests into the event.

Cinema De Brauw turned out to be a successful party where the concept, atmosphere, and program came together beautifully. The guests enthusiastically embraced the theme, and the Best Dressed Award also generated a lot of interaction and excitement throughout the evening.

Afterward, we received a wonderful review from De Brauw, which particularly highlighted the fact that we took care of everything and the pleasant collaboration. Despite the exceptional heat, the guests were able to fully enjoy the party, and together we look back on a very successful event.