Customer demand
After the successful launch of Shell GO+, we received another great request from Shell.
This time from the mobility department: “Can you organize a Shell personnel day for 250 colleagues within two months, including an overnight stay, substantive program and a party night?”
They were not looking for a standard day out, but an experience that connects. One that does justice to who they are, where they are going and how important it is to do it together.
We thought: this calls for movement. Literally and figuratively. Thus was born the Shell BPC Parade.
The event content
The Parade became the central theme: a group of people, on the move, positive, future-oriented. A perfect fit for Shell’s mobility transition as well as their team dynamic.
We developed a day-long program in which collaboration, creativity and competition went hand in hand. After lunch there was a short content presentation by the General Manager to set the direction clear internally.
Then the fun could begin! Different teams built electrically powered soapboxes from leftover materials. The teams were judged on creativity, agility and, of course, speed. Thus, the whole day was connected to the theme “being on the road.
The overnight stay took place at a vacation park near Nijmegen, which turned out to be an ideal match both logistically and in terms of atmosphere. In the evening the party erupted in a super cool location, where the parade theme came to life in decoration, entertainment and atmosphere. Great DJs and a banging live act in a colorful setting: the ideal Parade setting.
From start to finish, it felt like: one team, one rhythm, one direction.
The challenge
Time. That was the factor. We received the assignment in mid-February and by mid-April the complete Shell personnel day had to be in place: strong in terms of content, logistically tight and creatively distinctive. For a course with 250 guests, accommodation and multiple components, that’s pretty tight. But we rose to the challenge with both hands!
In addition, the overnight wish was quite ambitious: one place for everyone, in the middle of spring. But thanks to our experience and network, we quickly found the right match.
In short: tight schedule, creative pressure, but exactly our playing field.
Added value
From creative concept development to full production, we took everything off your hands.
We developed the idea of the Parade, translated it into visuals, corporate identity, dress code and activations, and arranged everything around it. From invitation process to registration tool, from guest communication to coordination with internal stakeholders.
Our strength was not only in the idea, but in its execution. Creativity and organizational power, fully customized, fully balanced. Exactly what we were really getting at as a team.
The collaboration
Although this was our first collaboration with this particular team, it felt familiar from day one.
They trusted our expertise, we listened keenly to their experience with previous editions. Things moved quickly, ideas were received with an open mind and adjusted where necessary.
What began as an assignment to organize a Shell staff day, soon felt like a collaboration in which both parties dared to build in abundance. We were given room to flesh out the entire program as we saw it; ideal!
Let’s get the party started!
Are you looking for a creative event agency for your corporate events and parties? Schedule a meeting, email us, or give us a call.