Customer demand
After an intense year of change, Atlas Professionals wanted to thank its employees for their contributions.
Not just any drinks or dinner – but an ode to their people. To those who had stayed, contributed and made a difference during a global reorganization.
Their question to us? “Help us put on an award night that honors, touches and connects our people.” “It should be the first, but certainly not the last.”
We thought: let’s make it stellar!
The event content
In the heart of Amsterdam, under the impressive domed vault of the planetarium at Artis, we teamed up with Atlas to launch the very first edition of STARSHOW, an award night and party in one, completely customized.
From a personalized reception with star projections on the dome, to a stylish dinner and a sparkling party with custom video productions, everything was centered on their stars, the employees.
Each award was accompanied by custom video and audio content, completely in line with the STARSHOW visual identity that we developed together with Atlas. Thus, the STARSHOW staff party became not just an evening, but a total concept. Future-proof for years to come.
The challenge
The biggest challenge? It was the first time for Atlas to organize this. No playbook, no set form, no tradition. Just a vision, and a hefty dose of ambition.
In a short time we created a complete identity for this event together. From name and concept to tone of voice, color use and content structure. In addition, we worked closely with our video partner to tailor all content precisely to the unique setting of the planetarium. From show moments to the names of all the guests as stars in the firmament and a thick VJ show during the party.
And yes, the deadline was sharp. But that makes us sharper and more decisive, we were running at full speed.
Added value
Together with Atlas, we dove deep into the core of their story: what should this evening be? What should it radiate? And what do you want people to remember the next day?
The result was not only a strong concept, but also a practical executable plan. Thanks to our network of suppliers, we were able to respond quickly and guarantee quality. The unique location, tight timelines and technical challenges made it exciting, but also extra special.
Our role? Sparring partner, creative brain and executive director all in one. And that was exactly what was needed to take this from nothing to something.
The collaboration
Fast, intense and surprisingly smooth. From the very first conversation, there was a click. From then on, we could build on mutual trust.
Atlas gave us room to create and dared to move with us. They made quick decisions and were involved at all the right moments. The collaboration felt like we had been working together for years, even though this was the first time. That says it all.
And the best compliment? It came from the CEO, who said on the evening itself, “I wouldn’t have thought it odd if you had thanked us for this job after the first site visit. But you guys put in a performance that was far beyond expectations.”
Mic drop.
Let’s get the party started!
Are you looking for a creative event agency for your corporate events and parties? Schedule a meeting, email us, or give us a call.