Product Launch

Why choose Dutch Standard Events?

Organizing a product launch is not something you do lightly. At Dutch Standard Events, we offer customization, original concepts and years of experience. Whether you are launching a new product or renewing an existing line, we make sure that your launch impresses and sticks with your target audience.

Customization and impact

We tailor each product launch to your brand and goals. Choose from creative, eye-catching and interactive activities that empower your message and engage your audience. Always unique, always with quality.

Twee vrouwen in elegante zwarte outfits genieten van een intieme interactie, met een roze neon Yves Saint Laurent-logo op de achtergrond.

Examples, plan a product launch

Innovative product launch with live experience

Make your product launch memorable by creating a live experience that puts your customers in direct contact with your product. Think of an exclusive event where your guests can experience the product for themselves, for example a pop-up store or a virtual reality experience where they can test the functionality of your product. This interactive approach creates a unique experience and enhances the impact of your launch!

Luxury product launch at a special location

Increase the exclusivity of your product launch by hosting the event at a special location, such as a private yacht, estate or in a swanky penthouse. Combine the product with a luxury experience, such as a wine tasting, gourmet dinner or a fashion show focusing on the product. This special setting will ensure that your launch is not only memorable, but also sets the right mood.

 

Flawless Execution

Sustainable product launch with social impact

Make your product launch meaningful by focusing on a sustainable and social message. Consider planting a tree for every unit sold, or supporting a charity that aligns with your brand values. Organize a launch event with an eco-friendly focus, such as a zero-waste pop-up shop or recycling workshops. By doing so, you not only create brand awareness, but also contribute to a better world.

Product launch with exclusive VIP experience

For a high-end product launch, create a VIP experience for your key customers, partners or influencers. Organize a private event where your guests can experience and witness the product in small groups. Consider a private dinner, a customized product demo, or an interactive workshop. With personal attention and exclusive access, you’ll make a deep impression and build strong relationships with your target audience.

 

Our Working Method

We make sure your product launch is perfectly organized from start to finish:

  1. Introduction: After a brief introduction, we discuss your brand, goals, target audience and desired message for the launch.
  2. Creative Proposal: Our team comes up with a customized concept, including unique activities, locations and experiences that put your product in the spotlight the right way.
  3. Organization: We arrange everything from the venue and catering to the necessary equipment and staff – everything is taken care of to perfection.
  4. Execution: Enjoy a flawless product launch where everything runs smoothly and your guests have an unforgettable experience that reinforces your brand.
Silhouet van een vrouw met een drankje, staande voor een roze neon Yves Saint Laurent-logo.

WHAT CUSTOMERS SAY ABOUT DUTCH STANDARD

What we can do for your launch

Want to host a product launch that reinforces your brand, inspires and surprises your customers? Let Dutch Standard Events make your launch an unforgettable experience. Contact us for an inspiring and creative proposal.

Call us or request a quote and get inspired by our unique concepts. Together we will make your product launch unforgettable.

Frequently asked questions

  • How do you create buzz around a new brand launch?

    To make a real impact with a new brand launch, a powerful communication strategy is super important. Think of a dynamic social media campaign, smart...

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  • How do you measure the success of a product launch?

    During the event itself, applause and enthusiastic responses already tell you a lot. But the real evaluation comes afterwards: measure media reach, analyze social engagement...

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  • How do you make sure your brand is presented consistently during the launch?

    Consistency is the foundation of a strong brand, especially during a launch. Everything must be right: from the venue and culinary offerings to the program....

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  • How do you ensure maximum exposure during a product launch?

    A product launch is the perfect opportunity to create a buzz create. Start with a carefully curated guest list of customers, suppliers and influential marketing...

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  • What are the key elements of a successful brand launch?

    A successful brand launch is the result of collaboration and co-creation. The brand owners must communicate their vision and goals with crystal clarity, while we...

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  • What are the key steps in planning a product launch?

    A successful product launch starts with one simple but crucial step: make sure the product is actually available on the launch date. Sounds logical huh,...

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